Author: Karen Zupko (Karen Zupko)


Simple Patient Financing Solutions for Maximizing Treatments

Aesthetic Society News – Fall 2022 by Karen Zupko Many aesthetic practices and spas we work with offer patient financing—but you’d never know it. Either there’s nothing mentioned on the Web site or it’s like an Easter egg hunt to find the information. When scheduling, patients raising concerns or questions about fees—are rarely told that financing...


Three Ways to Increase Employee Engagement in a Remote Workplace

Three Ways to Increase Employee Engagement in a Remote Workplace Physicians Practice – April 2020  by Amy Anderson Engaged employees are passionate about their work and committed to the practice and the physician(s). An engaged staff leads to happy patients. And while it’s always been important under “normal” conditions, engaging employees is even more crucial...


Tips for Delivering Feedback Based on Brain Science

Tips for Delivering Feedback Based on Brain Science Physicians Practice – February 2020  by Cheryl Toth Giving staff feedback can strike fear in the heart of many practice managers. It’s uncomfortable. For some, it feels confrontational. Which is probably why Gallup data show that nearly half (47 percent) of employees say they received feedback from...


5 Questions Every Older Physician Should Ask Themselves

5 Questions Every Older Physician Should Ask Themselves Physicians Practice – November 2019  by Karen Zupko Realistically, how long can I plan to keep practicing? A 62-year-old client said she planned to practice medicine 10 more years. This probably isn’t realistic. Often, saying 5 or 10 more years is an easy and round-numbered way of...


What I Learned in Miami at The Aesthetic Meeting 2021: News You Can Use

Aesthetic Society News – Summer 2021 by Karen Zupko  In 2020, 40 years of traveling weekly came to an abrupt halt along with onsite client consulting and participating in medical meetings. Attending The Aesthetic Meeting 2021 was the perfect “coming out party,” and I had a full schedule of panels to moderate and workshops to teach....


Touchpoints of Impression—Seven Areas to Sweat the Small Stuff

Aesthetic Society News – Winter 2021 by Karen Zupko and Isabel Bolt What keeps plastic surgeons up at night? Most would say Google rankings. Visibility. Clicks. Considerable amounts of time and money are spent to boost these metrics. No one will argue that a strong SEO is imperative, but you might be surprised how little that...


Leasing 101 for 2021

Aesthetic Society News – Spring 2021  by Karen Zupko The environment in which you practice is part of your brand. It is “home” for the patients you treat and depending upon amenities and location, it can become a strong point of differentiation. Real estate decisions represent a significant opportunity to either secure a “good deal”...


Five Stages of Patient Interaction – Are You Making the Most of Each?

Aesthetic Society News – Fall 2020  by Karen Zupko Suspects. Prospects. First-time patients. Repeat Patients. Advocates. Are your Suspects or Prospects evolving into First-Time patients, and eventually becoming Repeat Patients and Advocates? Ask yourself that question. Then ask your staff. Let’s start with some definitions. A suspect is someone who is in the inquiry phase...


Hiring in 2021? – What to Expect and How to Navigate

Aesthetic Society News – Fall 2021  by Karen Zupko The cover of Barron’s said it best: “Help is NOT on the Way!” Forbes and Wall Street Journal have featured similar articles. In fact, a national survey of 563 organizations conducted by human resource experts found that recruiting and hiring sits at the top of the...

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