December 10, 2019 We commonly are asked by plastic surgeons: “What should I charge?” This is a valid question that certainly warrants careful consideration, but a more important question must first be answered: Who are you? You see, before you can consider your pricing and other details about your practice, you must first establish your...
November 12, 2019 In many aesthetic surgery practices, “Price” is the is the least understood of the 4 Marketing P’s. Instead of setting fees and creating pricing offers using proven business methods that align with the practice brand, most aesthetic practices “do what everyone else is doing.” Often, that includes acquiescing to patient pleas for...
Real Feedback from Mystery Shopping Phone Calls October 29, 2019 Aesthetic surgeons allocate countless dollars on advertising and promotion with the goal of getting the phone to ring. But the ringing phone itself doesn’t equate to success. The goal of that first call is not only to turn “prospects” into “patients” and schedule a consultation....
October 15, 2019 No-shows are a big challenge for many aesthetic practices. They diminish the opportunity to fully schedule the day with revenue-producing visits. And they take away time from other patients, too. In our increasingly casual society, it can be difficult to address the no-show trend. And the truth is, there is no “one...
September 17, 2019 Rushing staff orientation and jumping right into training can be a costly mistake. To be an effective ambassador for your practice, each staff must understand the practice’s brand and culture, the physician’s style, and what makes the patient’s experience with you unique from competitors. Think of orientation as “pre-training.” Orientation provides the...
August 23, 2019 The answer is irrefutably, yes. Verified by countless social scientists. Think about the experience of choosing a cup of coffee at Starbucks. Standing behind a first-time customer will for sure remind you that it’s bewildering – the first timer is paralyzed by choice! The veteran customers walk up and bark out their...
July 30, 2019 People love special treatment. It’s the reason 5-star hotels put chocolate on your pillow and high-end salons throw in a scalp massage when you’re being shampooed. Sure, in the realm of plastic surgery, what patients want most are beautiful results. But that doesn’t mean they can’t enjoy the journey. Savvy practitioners provide...
July 16, 2019 General information and “open house” events have become passé. Valentine’s Day and holiday parties are predictable. Your patients have been there, done that. We believe practices can stand out by hosting unique events that are offered to a small and select group of patients and their friends. These velvet rope events are...
June 25, 2019 Many aesthetic surgeons and dentists use before and after photos on their web site to market their practices. They are demonstrating to the public at large what they can reasonably expect if they select their practice. Presumably, the patients depicted have given you permission to showcase them. But do you own the...
June 11, 2019 Events are a mainstay of most aesthetic surgery marketing efforts. But I often see practices making the same mistakes over and over that prevent them from maximizing the impact of their efforts. With a little planning and preparation, your practice can avoid all of these missteps, and have much greater success. 1....
