Dropped Leads, Why They Happen and What to Do About Them

Aesthetic Society News – Winter 2016
by Karen Zupko, President

After mystery shopping over 150 aesthetic plastic surgery practices through their websites and by phone, we’ve come up with a pattern of kerplunked leads. Whether the “lead,” (AKA “prospective patient”) calls or writes your office you’ll’ be surprised how many inquiries are not answered or answered well.

Here are six recommendations on how to avoid dropped leads which are the ‘termites’ eating away at your promotional return on investment follow.

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