Aesthetic Society News – Winter 2015
by Cheryl Toth, MBA
We frequently find that aesthetic surgeons make expensive business decisions based on hunches or staff suggestions instead of data. And when we ask which reports the surgeon reviews each month, we are often told, “the P&L,” if anything. This is often followed by:
- “I keep asking my manager for reports but I still don’t receive them.”
- “The staff said the computer can’t run that report/provide that information.”
- “I was told our report data isn’t accurate.”
- “I’m not sure which reports I’m supposed to look at every month.”
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