Five Stages of Patient Interaction – Are You Making the Most of Each?

Aesthetic Society News – Fall 2020 
by Karen Zupko

Suspects. Prospects. First-time patients. Repeat Patients. Advocates.

Are your Suspects or Prospects evolving into First-Time patients, and eventually becoming Repeat Patients and Advocates? Ask yourself that question. Then ask your staff.

Let’s start with some definitions. A suspect is someone who is in the inquiry phase of their journey either contacting your office through your website, or by telephone. They are information gathering.

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