Aesthetic Society News – Fall 2020
by Karen Zupko
Suspects. Prospects. First-time patients. Repeat Patients. Advocates.
Are your Suspects or Prospects evolving into First-Time patients, and eventually becoming Repeat Patients and Advocates? Ask yourself that question. Then ask your staff.
Let’s start with some definitions. A suspect is someone who is in the inquiry phase of their journey either contacting your office through your website, or by telephone. They are information gathering.