Aesthetic Society News – Spring 2021
by Karen Zupko
The environment in which you practice is part of your brand. It is “home” for the patients you treat and depending upon amenities and location, it can become a strong point of differentiation. Real estate decisions represent a significant opportunity to either secure a “good deal” or cost you dearly. Unfortunately, many physicians “don’t know what they don’t know” and stand to lose substantial amounts of money.