Make Your Last Impression as Good as Your First: Fine-Tune the Fee Quote

Aesthetic Society News – Spring 2014
by Karen Zupko, President

You’ve spent thousands on attractive branding and Web design. You’ve hired a capable team that excels at personalizing the patient experience. Your office decor rivals the Four Seasons.

So why on earth would you give your patients a fee quote that looks like that? So much for “branding.”

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