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Plastic Surgeons, Know Thy Brand
December 10, 2019 We commonly are asked by plastic surgeons: “What should I charge?” This is a valid question that…
5 Essentials of Strategic Discounts
November 12, 2019 In many aesthetic surgery practices, “Price” is the is the least understood of the 4 Marketing P’s.…
Mastering the Phone Inquiry
Real Feedback from Mystery Shopping Phone Calls October 29, 2019 Aesthetic surgeons allocate countless dollars on advertising and promotion with…
Got No-Shows? Here's a Plan of Attack
October 15, 2019 No-shows are a big challenge for many aesthetic practices. They diminish the opportunity to fully schedule the…
Don't Skip These 8 Orientation Essentials
September 17, 2019 Rushing staff orientation and jumping right into training can be a costly mistake. To be an effective…
Can Too Many Quotes Cause A Patient Scheduling Crisis?
August 23, 2019 The answer is irrefutably, yes. Verified by countless social scientists. Think about the experience of choosing a…
The Beauty of a Post-Op Kit for Elevating the Patient Experience
July 30, 2019 People love special treatment. It’s the reason 5-star hotels put chocolate on your pillow and high-end salons…
Essential Elements of a Velvet Rope Event
July 16, 2019 General information and “open house” events have become passé. Valentine’s Day and holiday parties are predictable. Your…
Before and After Photos. Do You Own Them? Or Not?
June 25, 2019 Many aesthetic surgeons and dentists use before and after photos on their web site to market their…
10 Mistakes to Avoid When Planning Events
June 11, 2019 Events are a mainstay of most aesthetic surgery marketing efforts. But I often see practices making the…
Optimize the Schedule Using Templates
May 28, 2019 “The schedule fills so quickly with follow ups that I struggle to find time to book consults.…
'FORD' Up Your Consult Conversations
May 14, 2019 One of our consultants recently mystery shopped three of a client’s competitors. During the fee conversations with…
How to Create a Financial Data Dashboard
April 30, 2019 Looking for an easier way to review financial data each month? Instead of poring over pages of…
How to Respond to Negative Patient Reviews: A Physician’s Guide
April 16, 2019 Negative patient reviews are a fact of life. You can’t avoid them, and you shouldn’t ignore them. Instead,…
6 Things a Good Billing Service Will Do
April 2, 2019 Plastic surgeons with a blended reconstructive and aesthetic practice commonly outsource insurance billing to a third party…
What Makes You Worth Your Fee?
4 Steps for Developing a Unique Service Proposition March 19, 2019 When Option A appears to be the same as…
7 Ways to Handle a Patient’s Fear of Scars
March 5, 2019 After more than 20 years of asking thousands of patient care coordinators to list the non-financial reasons…
Tame Time Thieves with a Schedule Czarina
February 19, 2019 Many people in your office have access to the appointment schedule. But who really “owns” it? Who…
7 Ways to Be Strategic About Discounts
February 5, 2019 Offering rash discounts attracts transaction buyers whose focus is price, not value. They’ll happily take your discount,…
Does Your Fee Quote Need a Facelift?
January 22, 2019 I find that the start of a new year is a good time to review a few essential…
Best Practices for Showcasing Patients' Results
January 8, 2019 It’s a well-recognized fact that before and after photos play an important role when patients are choosing…
6 Holiday Event Etiquette Tips
December 11, 2018 Holiday lights are twinkling and many aesthetic practices are planning their annual patient holiday events. If yours…
10 Best Practices for a VIP Event
KZA Aesthetics Blog 10 Best Practices for a VIP Event November 27, 2018 General information events have become passé and…
Retaining Med Spa Patients: The Gift that Keeps Giving
November 13, 2018 We often are asked “How can I grow my patient base?” and our first response is “Don’t…
Use These Tips for Team Bonuses
October 25, 2018 Everyone in an aesthetic practice plays an essential role in the sales process. A successful consultation process…
Are You Posting Discounts Right?
October 16, 2018 Many aesthetic practices we visit do not. To verify that you are posting correctly, review these three…