December 10, 2019 We commonly are asked by plastic surgeons: “What should I charge?” This is a valid question that…

November 12, 2019 In many aesthetic surgery practices, “Price” is the is the least understood of the 4 Marketing P’s.…

Real Feedback from Mystery Shopping Phone Calls October 29, 2019 Aesthetic surgeons allocate countless dollars on advertising and promotion with…

October 15, 2019 No-shows are a big challenge for many aesthetic practices. They diminish the opportunity to fully schedule the…

September 17, 2019 Rushing staff orientation and jumping right into training can be a costly mistake. To be an effective…

August 23, 2019 The answer is irrefutably, yes. Verified by countless social scientists. Think about the experience of choosing a…

July 30, 2019 People love special treatment. It’s the reason 5-star hotels put chocolate on your pillow and high-end salons…

July 16, 2019 General information and “open house” events have become passé. Valentine’s Day and holiday parties are predictable. Your…

June 25, 2019 Many aesthetic surgeons and dentists use before and after photos on their web site to market their…

June 11, 2019 Events are a mainstay of most aesthetic surgery marketing efforts. But I often see practices making the…

May 28, 2019 “The schedule fills so quickly with follow ups that I struggle to find time to book consults.…

May 14, 2019 One of our consultants recently mystery shopped three of a client’s competitors. During the fee conversations with…

April 30, 2019 Looking for an easier way to review financial data each month? Instead of poring over pages of…

April 16, 2019 Negative patient reviews are a fact of life. You can’t avoid them, and you shouldn’t ignore them. Instead,…

April 2, 2019 Plastic surgeons with a blended reconstructive and aesthetic practice commonly outsource insurance billing to a third party…

4 Steps for Developing a Unique Service Proposition March 19, 2019 When Option A appears to be the same as…

March 5, 2019 After more than 20 years of asking thousands of patient care coordinators to list the non-financial reasons…

February 19, 2019 Many people in your office have access to the appointment schedule. But who really “owns” it? Who…

February 5, 2019 Offering rash discounts attracts transaction buyers whose focus is price, not value. They’ll happily take your discount,…

January 22, 2019 I find that the start of a new year is a good time to review a few essential…

January 8, 2019 It’s a well-recognized fact that before and after photos play an important role when patients are choosing…

December 11, 2018 Holiday lights are twinkling and many aesthetic practices are planning their annual patient holiday events. If yours…

KZA Aesthetics Blog 10 Best Practices for a VIP Event November 27, 2018 General information events have become passé and…

November 13, 2018 We often are asked “How can I grow my patient base?” and our first response is “Don’t…

October 25, 2018 Everyone in an aesthetic practice plays an essential role in the sales process. A successful consultation process…

October 16, 2018 Many aesthetic practices we visit do not. To verify that you are posting correctly, review these three…