Running a medical practice is complex. From correct coding and revenue cycle management to hiring, training, risk management, and referral building, physicians and practice leaders face many business challenges and constant change. Meeting these challenges requires ongoing improvements, new skills, and new ways of thinking. That’s where Karen Zupko, president of KarenZupko & Associates, Inc. (KZA), and her colleagues step in. Headquartered in Chicago with more than a dozen consultants nationwide, KZA is a leading consulting and education firm that works with physicians and healthcare organizations to increase revenue, optimize efficiency, reduce risk, and improve the patient experience.

For more than 30 years, Zupko and her team have advised physicians to solve and manage business problems. The firm’s success has been built on consistently delivering sound advice over time, Zupko says, adding that many physicians have “grown up with” the KZA team. From guiding their practice startup and finetuning operational efficiency, to providing coding and documentation reviews, coaching managers and physicians, and supporting strategic and succession planning, “our 360-degree skill set makes us unique and effective,” she explains.